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Getting Your Art Into Retail Environments: Card Biology; Dissecting the Making of a Greeting Card Line Workshop with Pamela Joy Trow

Saturday, January 27

10am – 12pm

Price: $35

In this dynamic workshop series, participants are introduced to the promising world of wholesaling, a lucrative venture that holds the potential to significantly bolster their creative enterprises. Delve into the transformation of artistic creations into marketable products, subsequently tapping into the thriving landscape of brick-and-mortar retail environments. Experience the rewards of widening your audience base, establishing a prominent presence in the industry, and fostering a steady stream of income, all through the power of successful wholesale strategies.

Card Biology: Dissecting the Making of a Greeting Card Line is designed to offer a comprehensive exploration of the intricate process involved in creating a flourishing line of greeting cards. With their universal appeal, greeting cards serve as an ideal avenue for artists aiming to break into the wholesale market. Leveraging the untapped potential of their existing artwork collection, artists can uncover a promising avenue for additional revenue. This workshop delves into the critical aspects of ideation, technical mechanics,
efficient production techniques, effective pricing strategies, and the nuances of marketing a lucrative greeting card line. Participants can expect to gain invaluable insights and practical guidance, equipping them with the necessary tools to navigate and excel in the vibrant greeting card industry.


For the other workshops in this series:

Demystifying Wholesale For Artists & Makers 

Transforming Your Art into A Product Line

Instructor Bio:

Pamela Joy Trow, an accomplished artist with a rich background in graphic design, illustration, and creative direction, shares her wealth of skills and experiences in visual storytelling. Award-winning in her art, Pamela’s journey includes 14 years of teaching design, art direction, and illustration at the Portfolio Center in Atlanta. Her teaching legacy continued at the Community College of Central Oregon, focusing on empowering businesses in visual communications. Pamela’s passion for sharing knowledge expanded with the creation of the workshop series, “Getting Your Art Into Retail Environments,” stemming from her venture into wholesale paper products in the early 2000s. Her story is a blend of personal triumphs and a dedicated contribution to the artistic community, shaping the path for aspiring artists and leaving an indelible mark on creative expression.